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(Seoul=NSP NEWS AGENCY) = SPC Group Paris Baguette has opened its first European franchise store in the U.K. Until now, Paris Baguette has been operating its own business in the European market by entering France and the U.K. The first European franchise is located in Canary Wharf, the financial hub of London.

Paris Baguette plans to open more than 100 stores in the UK alone by 2030 and expand its franchise business across Europe.

Paris Baguette, which entered the European market in 2014 by opening a store in Paris, France, expanded into the UK in 2022. Since then, it has operated directly managed stores in key commercial districts in Paris, France and London, England.

Paris Baguette’s third store in the UK, Canary Wharf, is located on the first floor of Jubilee Place, a famous London shopping mall, with 50 seats.

The Canary Wharf store's interior is decorated with an appropriate mix of wood and marble materials to blend in with the modern and sophisticated shopping mall atmosphere.

In particular, the open kitchen was emphasized so that it could show the craftsmanship of Paris Baguette.

By Soon-ki Lee(s8789@nspna.com) and Yoo-ni Park(ynpark@nspna.com)

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