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(Seoul=NSP NEWS AGENCY) = Samsung Electronics and LG Electronics have each secured the top position in the global TV market and OLED TV segment, respectively, during the first half of this year. Industry analysts attribute their success to a focused strategy on selling next-generation premium TVs, particularly those incorporating AI (Artificial Intelligence) technologies released this year.

According to the global market research firm, Omdia, Samsung Electronics maintained its position as the global leader in the TV market for the first half of this year, holding a market share of 28.8%. This achievement marks the 19th consecutive year that Samsung has topped the global TV market.

During the first half of this year, global TV shipments reached 94.47 million units, reflecting a 2% increase compared to the same period last year. Of these, Samsung Electronics sold 17.25 million units, while LG Electronics sold 10.77 million units.

A representative from Samsung Electronics stated,"The strong performance of Samsung TVs in the first half can be attributed to the successful sales of premium products, including AI TVs, models priced over $2,500, as well as large-sized TVs, Neo QLED, and OLED TVs."

In terms of market share by volume, Samsung also led the industry with an 18.3% share. In the premium market segment of TVs priced over $2,500, Samsung held a commanding 52.8% market share, maintaining a significant lead over competitors. Additionally, in the highly competitive market for TVs priced over $1,500, Samsung achieved a 52.8% market share, driven by strong QLED TV sales.

In the market for ultra-large TVs (75 inches and above), Samsung captured 29.6% of the market. Notably, in the segment for TVs 80 inches and above, Samsung's success with 98-inch models allowed it to secure a 33.5% market share, further solidifying its leadership position.

Samsung Electronics plans to continue leading the market by focusing on premium and large-sized TVs for the high-demand season in the second half of the year. The company also aims to enhance its TV competitiveness by integrating AI, security features, and design elements, and by leveraging SmartThings to provide a superior customer experience. Additionally, Samsung intends to strengthen its media and advertising platform business, including device-based TV Plus services.

By Eun-young Huh(eunyoung114@nspna.com) and Jeonghwa Choi(choijh@nspna.com)

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