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(Seoul=NSP NEWS AGENCY) = LF's flagship brand, Hazzys, is set to unveil a comprehensive renewal of its brand symbol along with the introduction of eco-friendly materials for packaging components.

As part of the brand symbol renewal, Hazzys has undergone a significant transformation in its packaging materials, including shopping bags, gift boxes, and product tags.

Demonstrating a commitment to environmentally friendly design under the slogan 'Green Step,' Hazzys has opted for substantial changes, such as utilizing the 3D design program 'CLO' instead of physical sample production to minimize environmental impact during the manufacturing process.

The new packaging from Hazzys is crafted from materials certified by the Forest Stewardship Council (FSC), an international organization that awards its certification mark only to products made without harming forests.

Additionally, the previous cream and navy color combination used in shopping bags and gift boxes has been replaced with an off-white color, adding a touch of sophistication. These items are produced using the Elemental Chlorine Free (ECF) bleaching technique, an eco-friendly technology that reduces the emission of dioxins during the bleaching process.

Furthermore, all packaging components incorporate a higher percentage of recycled paper, a blend of leftover trimmings from paper production and consumer-recycled paper pulp, contributing to the reduction of wood consumption.

The renewed Hazzys packaging includes five types of shopping bags and two varieties of gift boxes by the size.

By Eun-young Huh(eunyoung114@nspna.com) and Bok-hyun Lee(bhlee2016@nspna.com)

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